Videos are effective when they convey emotions, the more they involve your audience, the more your brand will be associated with that feeling. Sound plays a crucial role when producing this kind of content, and you know how to produce a nice sound. Consider making a storyboard to structure this kind of content.
Video editing software are included in any operating system – such as iMovie for Mac or Movie Maker for Windows. When operating from mobile, try Magisto. Also Youtube has its own online video editing tool.
YOU CAN USE IT WHEN
- Telling a story which develops throughout a medium/long span of time
- Promoting a future event
- Telling a past story based on emotions