“Doubt kills more dreams than failure ever will.”

 (Suzy Kassem)

 

SET A GOAL

Having a clear goal in mind will help you focusing on why you are working on visual storytelling. To get started, try to increase your fan base and the level of engagement with your audience. Then to make it more specific: what do you to communicate and why?
 

DON’T STRESS OUT

Engaging the crowd on social media is not always an easy task. Increasing your online audience might require time and patience. Take a deep breath: this is a journey, not a one-shot job. Play Visual is not like a single match to win, it’s more like an entire season.
 

KEEP IT VISUAL

Researches show that visuals are processed faster than text, and trigger emotional connections and decision making. Less is more when it comes to words on social media, but a little text will help your visuals work better.
 

BE AUTHENTIC

Your social media channels are important, but your offline life is important too. People who know you are the ones you will reach first, they would notice if you’re not authentic. Even in the social media era, word of mouth is still the most effective form of marketing, but people will recommend you if they trust you.
 

BE POSITIVE

Positive feelings work amazingly online. On social media platforms such as Facebook, Instagram and Soundcloud, it is only possible to like content, to dislike is not even an option. Try to keep a positive attitude also when dealing with haters, eventually you might decide to block them. If don’t wanna be hated, start by not being a hater yourself.
 

BE RESPONSIVE

A good personal branding is based on the conversation with an audience. The best way to start this conversation is by replying to comments, questions and any kind of feedback received. Your fans are your customers, being responsive is a good way to show that you care about them.

 

POST TIMELY

Each social media platform has a different audience with diverse online behaviours. Studies show how it is crucial to know when users engage the most with social networking sites. The right day and the right time of your posting can heavily affect the success of your content.

 

POST WISELY

One of the most important things to keep in mind when sharing content on the internet is that what you post can stay on the internet forever. Even if you deleted your post, it may have been downloaded or screenshotted. Avoid posting what you might regret having posted.

 

KNOW YOUR AUDIENCE

Your social media insights are vital for your personal brand. You are not supposed to monitor only after you posted something, the first thing you might want to check is to whom you’re talking to. Gender, age and country of residence of your audience could help you set your tone of voice. Moreover, by checking the engagement of different kind of content you will be able to check what work better online. This monitoring loop will give you the pulse of your social media channels.

 

CUSTOMISE URLs

By customising the URL of your social media account, you are more likely to be found on the internet. Access the settings of your profile page and edit the URL in order to boost the SEO of your social media account. On Facebook, this can be done by clicking on this link: https://www.facebook.com/username/.

 

WORK OFFLINE

Try to make your online and offline presence consistent. What you’re promoting should happen in real life. Think about organising a small gig, performing on the street, playing together with peers and friends.